Cookie Policy
Understanding how BraynKraaft uses tracking technologies
Last Updated: March 2025We believe in transparency. When you visit braynkraaft.vip, certain technologies help us understand how people interact with our educational content about investment fundamentals. This isn't about surveillance—it's about making our platform work better for Australian learners.
Think of cookies as small text files that your browser stores. They remember things like your preferences and help us see which resources actually help people learn. Some are essential for the site to function, while others help us improve your experience over time.
What We Actually Track
We're not collecting personal information through these technologies—at least not in the way you might think. Most tracking on braynkraaft.vip focuses on patterns rather than individuals.
For instance, we might notice that people who view our compound interest module tend to come back for the portfolio diversification section. That tells us we're creating content that actually builds on itself logically. But we're not sitting here watching individual browsing sessions.
Essential Cookies
These keep the site running. Without them, you couldn't navigate between pages or access secure areas. They expire when you close your browser, and there's no way to opt out without breaking core functionality.
- Session management and secure page access
- Form submission and error prevention
- Basic security features that protect your connection
Functional Cookies
These remember your choices—like if you've watched a particular video or completed a module. They make your next visit smoother because we don't ask you the same questions twice.
- Remembering your progress through educational modules
- Storing preferences for content display
- Keeping track of resources you've already accessed
Analytics Cookies
Here's where we learn what's working. These show us which pages people spend time on, where they get stuck, and which resources might need reworking. The data is aggregated—we see trends, not individuals.
- Measuring how long people engage with specific content
- Identifying which educational pathways work best
- Understanding technical issues before they affect many users
Marketing Cookies
We use these to understand how people find us and whether our outreach resonates. If you saw an article about investment basics and then visited our site, these cookies help us connect those dots.
- Tracking which content brings new learners to the platform
- Measuring effectiveness of educational outreach
- Preventing repetitive messaging to the same visitors
How This Improves Your Experience
There's a practical side to all this. When we see that 70% of people who start our risk assessment module never finish it, that's valuable feedback. Maybe it's too long, maybe the examples don't resonate, or maybe there's a technical glitch on certain devices.
Analytics cookies showed us last year that mobile users were struggling with our interactive calculators. The tools worked fine on desktop, but on phones, they were frustrating. We redesigned them based on that data, and completion rates jumped significantly.
Real example: In early 2025, we noticed people were spending an average of 90 seconds on our asset allocation page before leaving. That's barely enough time to read the introduction. We rewrote the content to be more scannable and added practical examples. Average time increased to over four minutes.
Taking Control of Your Privacy
You're not stuck with our cookie settings. Every major browser lets you control what gets stored and what doesn't. The trade-off is that blocking certain cookies might make parts of the site less convenient to use.
Access Your Browser Settings
Most browsers have a privacy or security section in their settings menu. Look for options labeled "Cookies," "Site Data," or "Privacy."
Choose Your Level of Protection
You can block all cookies, block only third-party cookies, or allow all cookies. Blocking third-party cookies is a middle ground that prevents most tracking while keeping sites functional.
Clear Existing Cookies
Your browser can delete cookies that are already stored. This essentially gives you a fresh start, though you'll need to log in again to sites where you have accounts.
Consider Private Browsing Mode
Most browsers offer an incognito or private mode that automatically deletes cookies when you close the window. It's useful if you're using a shared computer.
Data Retention and Storage
We don't keep this data forever. Different types of cookies have different lifespans based on what they do and what we need them for.
How Long We Keep Different Cookie Types
| Session Cookies | Deleted when you close your browser—usually within a few hours at most |
| Functional Cookies | Typically stored for 6-12 months, then automatically removed |
| Analytics Data | Aggregated data kept for up to 2 years to track long-term trends |
| Marketing Cookies | Usually expire after 90 days unless renewed by another visit |
We review these timeframes annually. If we find we're storing data longer than necessary, we adjust retention periods accordingly.
Third-Party Services
Some cookies on braynkraaft.vip don't come from us directly. We use external services for analytics and certain functionality, and those services set their own cookies when you visit our site.
For example, if we embed a video from a hosting platform, that platform might set cookies to track playback and preferences. We try to minimize third-party cookies where possible, but some are necessary for specific features to work properly.
We periodically audit which third-party services we use and whether they align with our privacy standards. If a service changes its data practices in ways we're not comfortable with, we look for alternatives.
Updates to This Policy
Technology changes, and so do the tools we use. When we update this policy, we'll note the revision date at the top of the page. Significant changes might prompt a notification when you next visit the site.
We won't radically change how we use cookies without being upfront about it. If we start tracking something new or working with a different analytics provider, that'll be reflected here with clear explanation of why we made the change.
Questions About Cookies?
If something in this policy doesn't make sense, or if you have specific concerns about how we handle data on braynkraaft.vip, reach out. We'd rather clarify now than have you wondering.